About
OUR COMPANY
The Vision & Mission
4Twenty aims to create an exhilarating atmosphere that celebrates cannabis, music, fashion, culture, community, and positive vibes. Our goal is to deliver exceptional and unforgettable experiences that are filled with fun, joy, and camaraderie. As a premier cannabis event brand and marketing company, we cater to the growing demand for responsible cannabis consumption and partying. Our events are geared towards cannabis enthusiasts who enjoy good vibes and fun activities.
Our events offer significant value to sponsoring brands, and we aim to drive sales and generate a strong retur n investment for our partners. We are a socially responsible brand that plans to give back to the community through our fundraising efforts. To this end, we will donate 5% of the proceeds from each event to the Brownie Mary Club.
Our cannabis event brand provides a unique and memorable experience for attendees while delivering a strong return on investment for sponsoring brands. We are passionate about cannabis, event production, and creating win-win strategies for all of our partners.
Who we are
Our team is composed of experienced entrepreneurs and small business owners who are passionate about cannabis and producing exciting events. We have a collective 45+ years of experience in event planning, production, promotion and marketing, as well as 45+ years in the cannabis industry.
Bennett M
Mr Bennett is an accomplished serial entrepreneur with extensive experience in both the entertainment and cannabis industries. With over 15 years of expertise in talent booking, concert promotion, and nightclub ownership and operation in San Francisco, CA, Mr Bennett has successfully rebranded his nightclub three times over a span of 14 years. Under his leadership, the nightclub provided exclusive and up-close experiences with notable artists such as Drake, Black Eye Peas, Bruno Mars, Rae Sremmurd, Miguel, J boog, Ma$e, G Eazy, J. Cole, Outkast, Nas, Common, Mya, Ja Rule, and Ashanti.
Currently, Mr Bennett is actively engaged in opening a new venue and integrating web3 into a membership program through blockchain technology. In the cannabis industry, Mr Bennett has over 15 years of experience in sourcing, compliance, and cultivation, having previously managed farms in Humboldt, Grass Valley, and Oakland, CA. Presently, Mr Bennett operates a licensed cultivation site with a canopy area of 10,000 sqft in Sonoma County, and is in the process of developing another licensed cultivation site with a total canopy area of 80,000 sqft.
Rob L
Mr. Rob is a highly regarded figure in the San Francisco nightlife scene, having amassed over 17 years of experience producing a diverse range of events. His portfolio includes organizing events for audiences ranging from 18+ and 18- events to 21+ nightclubs, college fundraisers, small concerts, raves, yacht parties, as well as annual holiday parties at upscale hotels such as the W in San Francisco and annual parties at esteemed ballrooms such as the Regency Ballroom. Moreover, Mr. Rob has produced legendary after-hours events, earning him a prominent reputation in the industry. Having produced events at over 40 venues throughout the Bay Area, Mr. Rob has promoted events for a variety of high-profile artists such as Drake, Akon, E-40, Keyshia Cole, Afrojack, Nicky Romero, Deorro, Carnage, LA Riots, and 12 Planet.
Additionally, Mr. Rob has established himself as a skilled business developer and strategist within the cannabis industry, with 12 years of experience in roles such as head of procurement, sales, sales director, B2B manager, market researcher, and recruiter.
Edwin G
Mr Edwin is a renowned cannabis expert and entrepreneur with more than 12 years of experience in the industry. As a serial small business owner, he has established six distinct brands, including the immensely popular Churros pre-roll brand, which quickly rose to the top of the Northern California market in 2015. Mr Edwin’s impressive track record also includes collaborations with esteemed personalities such as legendary rapper San Quinn and UFC fighter Anthony Hernandez, where he assisted them in launching their own cannabis products in the licensed market. His legacy cannabis brand Churros has been featured in ED Rosenthal’s Book and Culture Magazine multiple times, and he has famously collaborated with premier cannabis brands like Fig Farms and Gold Seal. As a living soil cultivator, Edwin grows his cannabis with unwavering integrity, ensuring the highest level of quality while adhering to traditional organic practices. In the cannabis community, he is recognized as a professional and skilled joint roller, with his joints being considered works of art. In addition to his achievements in the cannabis industry, Edwin has four years of event planning experience, having worked with notable personalities such as Currensy, Bow Wow, TY Dolla Sign, Kid Ink, Andre Nickatina, K00l John, Husalah, and more. He has also worked with the Golden State Warriors, demonstrating his versatility and business acumen in various industries.
Kevin M
Mr Kevin is a serial small business owner and entrepreneur. Mr Kevon owns and operates 3 bars, 2 barber shops, 1 bowling alley, 1 clothing brand, and an IG Influencer page with 237K Followers. Mr Kevin has 12+ years of cannabis experience and 12+ years of experience in nightlife and entertainment.